What is the meaning of smart cities/regions brands in the digital age?
The purpose of Smart City Brand is give visibility of intangible assets (Brand) of any smart city/region around the world.
We do that through smart citizens, influencers and key people from the public administration and private companies.
We reach this objective through 3 different approaches:
- Specific Smart Regions/Smart cities branding analysis.
- Specific Brand attributes through a horizontal viewpoint that identify the physical and/or digital character and personality traits of smart cities/regions.
- Branded Content: Specific Connections between Smart Cities/Smart Regions with relevant Innovative Smart Brands in Cities (private products or services)
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